I've used newspaper for years and so did my Dad, but the mention of kerosene a few posts up... at one point Dad got a firestarter that was a porous ceramic ball on a metal rod with a small cast iron pot to keep it in... you filled the pot with kerosene and soaked the ball in it, then pulled it out, put it under the logs, and lit it. Worked great as I recall, burning for about 10 minutes, enough to get the splits going. When it went out he'd pull it out, let it cool, and put it back in the kerosene for the next time.
Just last weekend, I was out shopping for a new gas fireplace and I asked about the starter... I was told it was called a "Cape Cod starter", and they sold them. I bought one, but haven't tried it yet... this weekend, when I go up to the cabin I'll try it.