Stuv in Canada announced it's first new P10 Pellet stove - unique design!

It's sure nice to see designs in North America that are not butt ugly chunks of black steel. Not for everyone but the more choices everyone has, the more we all advance.

Where does all the ash go?

Looks cool.

Yes Don 2222 , the stove ad is more about looks and less about how it works . Real men want to know more about the mechanics. Form has to follow function !

It looks cool and I like the 45 degree rotation (wouldn't use it often, but can see the benefit of being able to). I too wonder where the ash goes and how often ash needs to be cleaned out.

That's pretty cool, may want to get one as a secondary heating device. How much more power does the stove compared to the other types of stoves on the market?

Gonna be pricy.

Spatherm makes a wood stove that does the same thing but with 360 degree rotation. Think it's spatherm. See if I can find the pic, looks like an egg.

I've made several a ton of drawings for different pellet stove designs. Got a sketchbook for Christmas a number of years ago and probably have 50-60 pages of notes and sketches.

One afternoon last winter I made a list of all of the features I wold want in a pellet stove and then started stripping those "wants" back until I got to only the "needs". One of the features I took out was the glass. Of coarse if there were no glass it would be much more difficult to see the fire, but a stove without glass allows for a lot of interesting engineering opportunities. Glass on the stove really dictates a lot. With glass the stove and all of its components have to be directed so that viewing area is front and center; without glass, now the design is really free to explore the best options for component placement.

Without glass I have several designs that allow for really easy front or side loading of pellets. Kinda like how a trash compactor may roll out, no longer do you have lift bags up and over the top. I suspect that this stove has a similar design.

I'm not too sure how or why this Stuv design with a pivoting top would have any real heating benefit. It may even become kind of a nusance, a kin to the picture frame on the wall that is constantly crooked and needs to be leveled everytime you look at it.

Their website says that they have a patented technology...I'm interested to see if that technology has any real heating or emissions efficency benefit.

I'm really surprised a lot of times when "new" stove designs are brought to market here in the US. its almost as if the companies designing stuff have no skills in design. The fundamental purpose of design....or rather, the number one question any focused designer is constantly trying to answer should be, "what problem am I trying to solve?" Secondly, and this is an important one which goes hand in hand with design, especially if you are a design-build company, "who is your customer?" The number one fundamental of marketing, "know who your customer is before you roll out your product or service!" The inevitable trap so many fall into, "here's my product, it's awesome. It does this. It does that. Everyone who has ( seen, tasted, touched, experienced) it says it's awesome! I'm going in to business! Then they roll it out, invest everything they have or have borrowed, THEN try to figure out who to sell it to. Hmmmm, sales slow? Gosh, I better figure out a marketing strategy. Hmmm, sales still slow? I better do more advertising! Hmmmm, sales still slow? Let's redesign it. Let's change the packaging. Let's......well, you get the picture. How about starting over from the beginning? I mean the real beginning! Dough!

It's no wonder Harman is so successful.nthey make products that the public wants to buy. In a lot of ways, the success of Haman is similar to the success of Vermont Castings. It doesn't matter so much whether the product is high end or low end...just make something people want right?

European designs don't sell well in the states because they are out of place in most American homes that want a stove. The vast majority of American homes that have a pellet stove or could benefit by installing one are in suburban homes which by in large are of traditional colonial architecture. Sleek designs are out of place. Homes that newer or updated, that may have a modern or contemporary architecture or aesthetic usually incorporate modern centralized heating systems. There are exceptions but one shouldn't dependent on the outliers as their customer base unless they truly serve a niche that isn't served well by competing products or systems.

Okay manufacturers, listen up! Think you have the next best thing that will sell and compete with the best of them? Here's where you start if you want robust sales in the US, consider a fireplace pellet inserts. Most traditional suburban homes have a fireplace that is not used. From an emissions efficency standpoint you get extra points because you are modifying a very inefficient and out dated system with something better and more useful. The fireplace is already there so it's not like you have to consider placement options. In most cases, it already meets all clearance requirements, need no additional floor or wall protection and dropping a liner is usually simple and much less labor dollars than installing a venting system through a wall or ceiling. Care could also be taken to design a system that could use the existing chimney flue and have no liner or make a liner optional. Make the design simple and traditional looking. Allow it to roll or slide out for maintenance access without the need for additional service rails or supports that need to be purchased or stored in a separate location. Design the unit so it requires no hand tools to perform maintenance. Incorporate some type of feed or burn pot system that can accommodate many different pellet types (e.g., longer maintenance intervals, no missed ignitions or faulty starts, less chance of emissions or heating efficency loss due to dirty burns). Consider this, fireplaces have and ash dump under the fireplace in the basement. How about using that space to store a couple hundred pounds of fuel and a conveyance system to bring the fuel up to the unit instead of Joe or Jane homeowner huffing 400 bags a year up the stairs? What's that? No basement? Ok, how about a storage bin outside on the common wall of the house to store the fuel and feed it in? Another consideration, many people are hesitant to put a pellet stove into a fireplace because in a power loss they cannot use it for heat. Figure out a way to power the unit from the heat generation. Figure out a simple battery system perhaps. Go with natural draft, I don't know but these are certainly problems worth solving. Enough to support a business I'm sure.

In the day and age of information, any company coming to market better have a full and informative website, with a PHONE number and customer service akin to GoDaddy.com, Simple.com or Nest. Give us the info, answer our questions, listen to our input, show us some effort that we as paying customers are important. A little consideration, helpfulness, and cheerful attitude to a really long way.

From a service standpoint, be open and honest. Understand that as a manufacturer you are simply just that. If you go it alone such as with Tesla Motors you have all the control and your brand will be 100% secured through your actions, image and effort. If you require distributors, dealers...be fair and let them own a piece of the pie which includes a financial upside for providing customer service or warranty support.

Just some thoughts. Maybe we need Apple to come out with an iStove. There is definitely a lot of opportunities for the right company to design something we can benefit from. 30+ years now in pellet heating and it kinda seems like not too much has changed.

I can tell you this, never ever have I wished that my pellet stove could rotate it's view of the fire. I doubt anyone else has it on their mind either, though I'm excited to see any new designs. I wish so much for another company to enter the fray and deliver something new and interesting. Remember, who is your customer and what problem are you trying to solve for them. Stay focused!