So I bit the smallish bullet and swapped my CFL BR30s that I hated hated hated for their long warm up time with these LEDs in the living room can lights. The CFLs were soft white, 15 watts, and had very good color once up to temp with 690 lumens. The LEDs were also soft white but only 9 watts and 650 lumens. These are the real deal. Excellent light quality and instant on. Plus, the price was 10.88$ each. Surely there were some instant utility rebate subsidies since regular CFL BR30s are over 6$ each. Anyway, I'm very happy. Not just with the reduced power use but with the instant on and high quality light. I'm doing a kitchen remodel and will be using LEDs for the lighting. At 10$, there is no downside that I can see.