Well, They could try. But IMO they would need to have a better control on incoming fiber. Very hard to make a great pellet with just good fiber. The new pellet front runners have a lock on where there fiber comes from(right from there own wood working equipment). They don't just except what ever fiber they can get. This issue is what may have backfired on NEWP and there quality. And they are not the only ones with this problem. Pretty sure Lignetics has the same issue with there Hardwood blend. Very well could be a few others too! Again just my 2!