Stihl has made a commitment to NEVER place their product in a box store. That means something to every independent dealer out there. It sucks to watch a box store sell the same product you do, list it for the same "list price" since they are contractually obligated to do so, and then at the bottom of the ad offer "10% off with 0% financing for 36 months!" or similar. Then the manufacturer that sells that product to you and the box store shrugs and says there's nothing they can do to help you compete with that price. The average American consumer still doesn't care enough about service to think twice about where they purchase and continues to obsess over how much they paid. Then they get angry when the service they need after the sale is "sub-par" or it's a "hassle" to have to take the item to a service facility for warranty work. In my perfect world, buying anything you might need service/parts for from a box-store should be a one-time experience. You purchase, realize you need service, locate a dealer for said service, and realize that this is where you should have gone in the first place.