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Dodge 1500 Diesel

Post in 'The Gear' started by EastMtn, Jul 19, 2013.

  1. Joful

    Joful Minister of Fire

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    I think a big part of the marketing problem is that diesel has always leveraged high reliability and lower mileage against a much higher initial cost. However, for the most part, those buying NEW 1/2 ton pickups are not the folks putting the high mileage on them. How often do you see a first-owner 1/2 ton with 200k miles on it? More often, it's the second (or third) owner seeing the odometer hit that mark.

    Put otherwise, if I'm going to trade my new truck in at 70k miles, why the hell would I dish out an extra $8k for a diesel? It would appear Ford knows this.

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  2. MasterMech

    MasterMech Guest

    The same folks ain't exactly looking to haul 20,000lbs+ down the highway either. ;) The ones that are looking for high-mileage or high capability are not generally in the market for a half-ton. ;hm

    Diesel half-ton is still a niche. Who knows though, niche vehicles sometimes work out. The mini-van pretty much stomped the station wagon out of existence.
    Joful likes this.
  3. Bigg_Redd

    Bigg_Redd Minister of Fire

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    Fixed
    Joful likes this.
  4. jeff_t

    jeff_t Minister of Fire

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    Problem is, the emissions standards change every couple of years, pretty drastically. From egr, to dpf, to now dpf and def, in six years. For a while, Caterpillar paid fines on each engine it put on the road, rather than re-engineer everything.
  5. lukem

    lukem Minister of Fire

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    I think (based on my extensive market research of one or two guys) that the half ton diesel owner wants a full size truck that can comfortably tow 8K when it needs to, and gets close to 30 MPG on the highway empty. They aren't after a torque monster that will pull a house down the road for 500K miles.

    But MM raises a good point on the new gas engines. Direct injection. High compression. Turbos (Ford). The new gas engines are become more diesel-ish. I don't care what goes in the tank if the results (power and MPG) are there.
    firefighterjake and Joful like this.
  6. Seasoned Oak

    Seasoned Oak Minister of Fire

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    I make too many short trips to get a diesel. But the market really needs a pickup truck that gets decent MPG. Even my former toyota 4 cy manual got horrible MPG. 12 in town and 16 Hwy. I got rid of it as my giant K2500 8 cy silverado, extended cab, auto trans, got almost as much.

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