That is what I do now that I am burning E/W in the 30-NC. I use N/S to get a coal bed and then load E/W on top of the coal bed. For just a morning burn I use three splits the size BG used. Two on bottom and one cocked like that third one BG added with a hunk of Super Cedar under it and you get a nice fire with a small load.
I do a kind of tunnel burn with an E-W load in the Encore. I start by digging a trench through the ash bed and then place 2 big splits E-W, resulting in a tunnel under the front split into the fire. Then paper between the splits and kindling on top a-la BeGreens method. Works for me.