In general, there are a lot of red flags here:
- Someone who doesn't understand anything about the technology writing about technology and being very excited about how it is going to change the world.
- Extensive use of metaphors (splashing water, pictures of turbulent water, etc.) probably given to them by some marketing guy at the technology company.
- References to the lots of very smart people at the technology company who know what they are doing - they are not amateurs, of course, they've been around for a very long time and come from some reputable places, so you know they are good and very smart.
- Lots of misstated facts about the underlying basis for why the technology is needed (admittedly, they correct the worst of these misstatements at the end of the article).
- Lots of new made-up words and phrases (e.g. "Task-oriented Optimized Computing", or TOOC, "Flash Energy Storage System" or FESS, etc.)
- Lots of buzzwords that sound impressive to non-technical people (e.g., 24-bit) and which the author has no idea the true meaning or relevance of.
- Two endorsements by people who know what they are doing, because they sound excited and they have some knowledge in this area.
I could go on.
There is some merit to what they are doing, but the endless marketing hype and "we will fix the broken thing that's been perpetuated for 100+ years" and "this will save the world from climate disaster" hyperbole is a bit overblown. What they are doing is not too different from what a lot of other companies are doing with power electronics for grid applications, and the need for this equipment is a lot less than what they claim. If you want to improve transmission and distribution efficiency with power electronics, there are companies trialing products to utilities today that do this. This company seems to be aiming at the commercial market instead.
First, all the technology needed to do what they are doing has been around a long time - 24-bit digitizers, calculations of 24 different power parameters, real-time software calculations in FPGAs on streaming data, real-time power electronics systems to correct for power issues, etc. They've just simply packaged it up and are marketing it. Good for them - lots of good things come from people who package existing technologies into new applications to provide real value.
But what is their application? It seems that what will benefit from their power cleanup are loads at a customer site that rely on direct delivery and use of utility power without any intervening power conversion. Utilities deliver power with <5% distortion, so I doubt that the typical utility power is as bad as their graphs indicate, nor will "correcting" power at the customer site solve any of the transmission and distribution inefficiencies (roughly 7% of power is lost from transmission and distribution to delivery at customer site). And most electronic loads (and many motor loads, which represent half of power consumption) are supplied through some type of power conversion system (which takes the utility AC, creates DC, then inverts it back to AC at a specified frequency and voltage, or to another DC voltage, e.g., the server example). I don't see how any of those systems get any real benefit from this.
So, that leaves this system very well-suited to microgrid applications (perhaps - the ship example is one that I could see being very relevant) or very large industrial loads (which this doesn't seem targeted at).
There are others who post on this site who know more on these topics, so I look forward to their insights and comments.