With all the news about Burger King serving the Impossible Burger soon, this article caught my attention about the possible future of cow meat and the alternatives. This article clearly takes the positive view of the change so there is that. For myself, as I grow older and my cholesterol creeps up, I try to limit my beef intake to 1 burger a month. If there is a tasty option for a healthier non-beef burger I will take it just for my own health reasons. https://www.outsideonline.com/2399736/impossible-foods-beyond-meat-alt-meat Obviously this will be a huge market disruption on the consumer side and the manufacturers and ranchers will have to adjust, if that is possible.