You want an adjustable damper on your fireplace.
You have an adjustable air intake on your wood stove, goes without saying. Sometimes you want 600 degrees, sometimes you want 350 degrees.
Same thing with a fireplace, except we are controlling the air that goes out of the fireplace.
I have a sliding damper on my fireplace, it can be 100 percent open, or it can be closed off totally. Or it can be set at 15 percent air. Whatever you want. This damper is not on top of the chimney it is at the top of the firebox, in the throat.
So, when cranking up the fire, or when burning the fire on high, the damper is wide open.
After a while, when the fire has burned for several hours and is now burning on "medium", I set the damper at 50 percent or so.
This cuts air intake by half and maximizes heat output into the room.
A few hours, or, a few glasses of wine, later, I want the fire out. Just some coals are burning. I set the damper at about 10 percent air flow. Now, very little air is being drawn into the chimney.
Don't need those ugly doors you control it all with a properly built damper.
And, I had a fireplace once, with those glass doors, it was surprising how much radiant heat was blocked by the glass.
Once the fire is out, I shut the damper and all that massive heat, stored in the masonry, radiates back into the house for many, many, hours.
I certainly agree that a fireplace, even one like mine that is a great heater, is nowhere nearly as efficient as a wood stove.
Takes about 5 times as much wood for the fireplace to get as much heat as you get from the wood stove.