Random thoughts . . .
Ut oh . . . trying to get us in trouble by proving a point with the fiance . . .

Actually, I believe you will be right in the end . . . providing the wood is good, you learn how to run the stove correctly and the set up is good . . . and don't worry. . . you keep posting and we'll get you over the hump so that you'll be burning like a pro in no time.
Is it chilly in here or is it just me? Air Conditioning to move the heat . . . most folks who have tried this say it doesn't work all that well although some folks have had some success. Oftentimes insert users report that using their insert blowers and a fan (regular box fan or desk top fan) pointed towards the room with the stove works well in moving the heat as it establishes a natural current of air -- heated air rises to the ceiling and cool air is at the floor level . . . the fan pushes the cooler air towards the stove where it is heated up and rises and then it naturally moves out at the ceiling level to the spots vacated by the cooler air.
The Smoke gets in your eyes . . . Problems with smoke at start up . . . as noted this could be unseasoned wood . . . which you can check with a moisture meter or you can simply look inside and see water bubbling and hissing out of the ends of the wood . . . this is bad. The problem may also be a draft issue with too short of a chimney, the bathroom vent, kitchen vent, dryer, etc. is in use or the temp difference outside and inside may be too close and you may have a reversed stack condition which is when the outside air is moving down the chimney into the home instead of through the stove and up the chimney and outside. This time of year many of us have problems with reversed stack conditions when the temp outside is very close to the temp inside. You can easily tell if your draft is an issue if you light some incense or a match and then hold it near the open door to your insert . .. if the smoke is whisked inside and up the chimney typically the draft is good . . . if the smoke lingers or goes back at you . .. you need to reverse the condition or risk having the inside of your home smell like the inside of a chimney. Sometimes you can fix this problem by just opening a nearby window a crack . . . othertimes you may have to resort to using a hair dryer, propane torch or candle in the firebox to get a draft established.
The figures lie . . Burn time. Ah, the big question about "burn time." Almost all of us have fallen for this one as newbies. We buy a stove and love the long "burn time" figures listed in the brochures and on line . . . the problem is none of us ever think to ask what the definition of "burn time" is . . . and it turns out that even here we all don't have a universal definition of what burn time is. Is it the time from when you light that match to when the final coal turns cold? Is it the time from when you get X degrees of heat from the stove until the time when the stove no longer produces X degrees of heat? Is it the time from when you see flames to the time when there are no more visible flames? I know I pictured the burn time as the time from when the fire was blazing to when the last flame burned out . . . and I can tell you now that this isn't Jotul's definition of burn time. Many folks here I would guess might say burn time is the time from when you reload or start the stove to the time when you still have enough coals to easily ignite the next load by simply putting some small splits or kindling on the coals . . . but again . . . even we disagree on what is the exact definition.
Wait for it . . . wait for it . . . When to start closing the air control. You are correct that the key to longer burn times and more heat is shutting down the air control . . . although sometimes you cannot shut these down all the way -- a lot depends on the temps in the firebox, how well seasoned the wood is, the draft, etc. Many folks can shut things down to a quarter mark . . . some folks can go more, others less . . . again it's dependent on a lot of factors. What is true however is that on a cold start fire usually you cannot shut things down in only 10 minutes without the fire dying . . . instead what many of us do is get the fire going and then at a set temp start to slowly close down the air control . . . a quarter mark at a time . . . the fire may die down a bit, but if it recovers and then starts burning pretty strongly after 5 minutes or so . . . turn it down another quarter mark . . . and then let it recover again . . . in this way you may be able to close down the air control most of the way without the fire dying a quick death.
All wood is good . . . just some is better than others at particular times for particular purposes. Oak is a fantastic wood for overnight fires -- but it needs to be seasoned for a long time . . . and by seasoned many of us would say cut, split and stacked for two or more years. Cherry seasons relatively well . . . give it a year and you should be good to go. Maple . . . hard to tell . . . sugar maple is right up there with BTUS . . . silver maple is not so great.The truth of the matter is that you can burn just about any species of wood in a stove . . . as long as it is seasoned . . . don't try petrified wood though -- initial reports indicate that it does not burn so well. The thing to bear in mind is that pine can be burned . . . but it tends to burn up quickly and you will have to reload sooner than if you go with something like cherry, ash, etc.
Final thought . . . welcome to hearth.com.