As others have said, I am of the opinion that the final efficiency you get has more to do your install details, your skill as an operator and the MC of your wood than the design of your stove (provided its a modern, EPA-rated unit). So, get a quality stove, a good chimney, dry wood, and learn how to drive it for efficiency. In the end, you'll know you're burning more efficiently than 90% of woodburners.
Of course, if you care about REAL efficiency---its not too hard to estimate.
'Geek out' warning.....
IF you have another heater (with a rated BTU output), and you can hear it cycling on and off, you can mark down the times while you're hanging out, and estimate its duty cycle at a given outdoor temp. IF you do this for a few outside temps, you will likely get a pretty reliable measure of your heating demand, which should be pretty much proportional to the difference in inside/outside temps. Note: I do this at night and cloudy days so I don't get contributions from solar input.
Now, you weigh a 50-100 # load of wood, fire up your stove, burn the wood as you normally do, and time how hours elapse from the last time your furnace turned over until the first time it does after the fire goes out. You then compute how much demand you displaced, and compare it to how many BTUs were in the load (here you need to estimate the MC as well as the weight).
Now, of course, this method is not perfect if your heat distribution is poor. Imagine your stove is close to the tstat, and you just heat one room and the tstat for 12 hours while the house freezes. After burnout, your furnace comes back on and has a lot of catching up to do heating the freezing house. Still, if your house is staying pretty even while you do your expt, the result should be ok. Any heat stored in your stove/hearth gives an error in the other direction. For a long burn cycle these errors both get smaller.
Even if the eff number is inaccurate, you are still counting how much fossil fuel and $$ you are saving per actual load of your actual wood.
BTW, I've done this a couple times, and I come up with 50-55% efficiency from my POS stove burning <20%MC wood.