Walk softly and carry a big stick..... I've never...ever asked anyone if they knew who I was. And, realistically, none of them knew me anyway! But the other day I was turning in a questionable warranty for a commercial dehumidifier that broke. The guy said he'd see what he could do In the email and on the phone, I mentioned I used to be in HVAC and I did use my @hearth.com email addy.... They called back and said I could keep the old one I had fixed AND they'd send me a brand new one also (mine is three years old). I assume they got the hint that I was an "influencer". Everyone googles everyone these days......especially when money and reputation are involved. Frankly, though, I've found HearthStone to be a bit behind the times in some things. They hardly know who we (hearth.com) or I am....although in 1997 they were one of our first big sponsors. That was Brett, who then moved to Jotul CEO......and then made Jotul a 14 year sponsor! This may seem hard to believe, buy many companies and even individuals are about in 1996 when it comes to all things internet.