I have to go back through EPA method 28, that is used for the testing, but as many times as I have read it my old tired mind does not remember anything in it about measuring BTU output.
I'm really curious to read through it too. I would just point out that nearly every manufacturer does list EPA output. Then, they all roughly double it for cord wood output (usually based on their own "testing"). So, it sure does appear that the EPA does monitor output.
I think a lot of people are missing the big picture here. Woodstock took their stove in for testing to an independent lab, as required by law (unless you make the Elm). They got back some fantastic numbers. They then chose to use those fantastic numbers for marketing their new product. I'm pretty darn sure we would all do the exact same thing and I don't see what is dishonest about it. These are not numbers that were determined by Woodstock. It is the results of a report they received from an independent lab. Certainly, the EPA tests are not that great in determining real world heating capabilities. But, as Woodstock points out, it is the only objective test available to compare between different manufacturers.
It should also be pointed out that Woodstock does not make ridiculous claims regarding heating capabilities (based on their own "testing") that nearly every other manufacturer does.