Focusing primarily on economic payback for Green Energy ignores a very important principal of what motivates people to act: People act more on what they value than on what something costs.
In a recent post I provided a financial analysis which showed that Solar PV is not a cost but pays from an economic perspective. Solar Electric - 6.5 kw system The economic payback is long term. In fact, I may not live long enough to experience the economic payback, but I expect if my house is sold, the price of the house will reflect an earlier payback because the new owner will continue to receive the economic benefits. Some argue that payback must be much shorter, perhaps in the 3-7 year range, to motivate people to install solar PV. This argument is based on solely considering solar PV a short term cost and ignores long term investment return.
But an even greater fallacy is that cost is less a motivation for human action than is perceived value.
Who buys a car for economic payback, furniture, or even a house? or who has children for an economic payback (cost per child about $250,000), or goes on vacation, or does a myriad of other things for economic payback? All of these things are true costs with no economic payback. Life is lived for things we value, not for what they cost. And for the things we value, people willingly pay a huge cost with no monetary payback whatsoever.
Solar PV has high value (and it also pays back). I think solar PV as a value already has become part of the culture in some states (California) where homes are devalued if they do not have solar PV. My house may not have a "Great Room" or state of the art kitchen, both probably highly valued by a home purchaser, buy I do have solar PV which just sits there and pays me for that privilege while likely erasing my electric bill for the rest of my life. That frees me to put my money towards other things which cost and which I value, like a vacation in Costa Rica, for example; or my wife's new (used) Toyota Avalon, so we can take our driving vacations in added comfort. None of these pay me for that privilege.
In a recent post I provided a financial analysis which showed that Solar PV is not a cost but pays from an economic perspective. Solar Electric - 6.5 kw system The economic payback is long term. In fact, I may not live long enough to experience the economic payback, but I expect if my house is sold, the price of the house will reflect an earlier payback because the new owner will continue to receive the economic benefits. Some argue that payback must be much shorter, perhaps in the 3-7 year range, to motivate people to install solar PV. This argument is based on solely considering solar PV a short term cost and ignores long term investment return.
But an even greater fallacy is that cost is less a motivation for human action than is perceived value.
Who buys a car for economic payback, furniture, or even a house? or who has children for an economic payback (cost per child about $250,000), or goes on vacation, or does a myriad of other things for economic payback? All of these things are true costs with no economic payback. Life is lived for things we value, not for what they cost. And for the things we value, people willingly pay a huge cost with no monetary payback whatsoever.
Solar PV has high value (and it also pays back). I think solar PV as a value already has become part of the culture in some states (California) where homes are devalued if they do not have solar PV. My house may not have a "Great Room" or state of the art kitchen, both probably highly valued by a home purchaser, buy I do have solar PV which just sits there and pays me for that privilege while likely erasing my electric bill for the rest of my life. That frees me to put my money towards other things which cost and which I value, like a vacation in Costa Rica, for example; or my wife's new (used) Toyota Avalon, so we can take our driving vacations in added comfort. None of these pay me for that privilege.