I ignored this campaign at first, but after several years, Subaru is still making new variants of their same old commercial. The latest one states "92% still on the road after ten years". I thought that was a strange thing to brag about, as the number sounded low to me, so I looked it up.
According to https://fortune.com/2018/01/09/most-kept-cars/, these are the models having the highest fraction of cars still on the road after 15 years:
Why would they repeatedly go back to the well of highlighting the number of cars they have on the road after "xx years", year after year, when they are so badly beaten by other brands on this metric?
According to https://fortune.com/2018/01/09/most-kept-cars/, these are the models having the highest fraction of cars still on the road after 15 years:
- Toyota Highlander
- Toyota Sienna
- Toyota Tundra
- Toyota Prius
- Toyota RAV4
- Honda Odyssey
- Toyota Sequoia
- Toyota Tacoma
- Honda CR-V
- Toyota Avalon
- Acura MDX
- Toyota Camry
- Subaru Forester
Why would they repeatedly go back to the well of highlighting the number of cars they have on the road after "xx years", year after year, when they are so badly beaten by other brands on this metric?