Ive got a ashford 25 on order, the closest outlet is currently about 10ft away on another wall in the room so hiding the cord isn't really an option. Instead I was going to put an outlet right behind the surround to the right of the stove and run some armored cable to the outside of the firebox where I'd switch to conduit and tap in to power in the attic. I was going to have about an two inches between the outlet and the stove so I was going to make an some roxul there to insulate between the outlet and the stove and prevent the outlet from getting too hot. Since the blowers and the power cord are already on the bottom of the unit I assume it wouldn't get hot enough to be a problem. I also noticed that Lopi sells a direct wire kit where they recommend running bx wire behind the surround. Does this make sense?