There is no real definition of burn time. It seems most manufacturers equate it to the time elapsed from the first match to the last ember going out. Very, very few actually equate it to the amount of time useable heat is being produced.
There are lots of stoves that will produce useable heat for 6, 8, 10 or more hours, but the majority of heat is produced during the coaling stage after the flames die out. It all really comes down to firebox size, type of wood being burned and how the stove itself was designed. House type, construction, insulation and chimney draft play a role too. Judging by the majority of posts on here, most 3 cu ft. stoves will produce useable heat for about 8 hours or so, maybe a little more, but only a couple manufacturers' stoves seem to be able to consistently reach 16+ hours on a single load - namely Woodstock and Blaze King. I'm sure there are other manufacturers that can hit that timeframe, but these two are the ones most discussed and compared.
Personally, I have a BK Sirocco 30, and I have no problems getting 24 hours of useable heat from a full fireboxes the shoulder seasons. To me, that's a stove top temp of between 250* and 300*. During the dead of winter, I'm able to achieve 12 hours of useable heat on an almost full firebox which is what I was looking for when I swapped out my Napoleon 1450 a couple years back.