I know Blaze King makes a great product. I hope to upgrade to a Blaze King someday. But what on earth are they talking about in this promotional video taken straight from the Blaze King web site?
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At the 1 minute mark the following claim is made " . . . [Blaze King Stoves] are four times more fuel-efficient than ANY non-catalytic wood stove."
WHAT? Does anybody have a clue how such a claim can be made? It's patently false.
Again, I have nothing against Blaze King. I know their stoves are very efficient - probably the best in the industry. But 4x higher efficiency is an absurd claim. What I don't like is twisting the language and the science in the service of marketing. I'll bet there is a long string of qualifiers and subtle definitions and word choices that leads to a very misleading claim like that.
Come on, Blaze King! As far as I can tell you guys represent the gold standard in the industry in terms of product design, engineering, and support. For all practical purposes this is fraudulent marketing. You can do better.
-Jim
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At the 1 minute mark the following claim is made " . . . [Blaze King Stoves] are four times more fuel-efficient than ANY non-catalytic wood stove."
WHAT? Does anybody have a clue how such a claim can be made? It's patently false.
Again, I have nothing against Blaze King. I know their stoves are very efficient - probably the best in the industry. But 4x higher efficiency is an absurd claim. What I don't like is twisting the language and the science in the service of marketing. I'll bet there is a long string of qualifiers and subtle definitions and word choices that leads to a very misleading claim like that.
Come on, Blaze King! As far as I can tell you guys represent the gold standard in the industry in terms of product design, engineering, and support. For all practical purposes this is fraudulent marketing. You can do better.
-Jim