@ Lucky phil....
No worries on the cynicism level from my end...
Out in the "real world" I am involved as a chaplain and as an aspiring politician. I can tell you about cynicism that would make your hair stand on end.
When it comes to brand and price comparison's I am pretty low maintenance. Even with vehicles I have never worried too much about brand although I drew the line at not buying a really nicely priced Lada Niva Cossack 4x4
Anytime we can do something for ourselves, in spite of how tired it might make us, I find that the satisfaction level more than compensates. The fact that we cannot... YET

!... be taxed by any level of government for our own sweat is a very good thing.
Whether it is our massive garden, or butchering meat at home, taking care of too many chickens or of course the cutting, splitting, stacking or restacking (which I need to do today as a stack shifted yesterday due to the combination of a heavy rain and the natural lean that happens as it seasons) there is nothing that compares to warming one's own house with their labour.