The LFF is set at 1 and the LBA is 4. Again, there is nothing I can find in the manual or the video. What's ESW?
ESW = England's Stove Works.
If you're burning on 9 of 9, you should be using over 2.5 bags per day ((4.5 * 24)/40 = 2.7.)
There was a time when I wanted to see what the stove could do so I cranked up the Fuel to 3 and Air to 6 and saw 260 - 270
air temps exiting the stove. Your "just under 2 bags/day" is equivalent to running at about 7-8. In fact, with short pellets that decided to burn hotter than other of the same brand, I've seen air temps as high as 245
on setting 8. So maybe you can up the fuel and air and see if it will burn the pellets you have at a higher rate.
You may have pellets that don't burn hot or are longer than average and so increasing the fuel feed rate from 1 to say 2 or 3 will help to compensate. You need to increase the air some too if you do so, but not as much in my experience, so 5 or 6 should be a good starting point. How long are your pellets? I see variation from 190 on setting 9 to nearly 250 on setting 8 using the exact same brand of pellets.
Also would like to note that it was very cold for 2 days and I had trouble keeping my house higher than the mid 60's last night, though today it warmed up to 32 and the indoor temp jumped 3 degrees in a couple of hours. There's many factors that come into play when you're not heating with a device that has excess capacity. My oil furnace is rated at 100,000 BTU/hr for instance, 4X what my pellet stove it rated to, yet even that has trouble keeping up on nights where it gets below zero. Many factors are involved including outside air temperature, insulation, leakage, wind, cleanliness of heat exchangers, solar gain (or lack thereof for a period of time which drains heat from house's thermal mass), fuel quality, air quality, humidity levels, other sources of heat etc.
Most factors being as they are (you can't change them easily), it seems like tweaking for the pellets you have or trying another brand are a good place to start. Oh, and to change the settings for fuel or air, press the button for that setting, then press both up or both down arrows to adjust it up or down.