I'll blow $20-22 on a 4 pack if I'm "pretty sure" it'll be worth it. At that point I base it on the brewery, not the beer as much. For example, here and there I'll drop $20 on a 4 pack of any IPA from Grimm because it's been a long time since I've been let down. Everyone around here goes nuts for Other Half, who does make some great stuff but in my opinion doesn't always live up to the price point. I'm always happy to find good stuff in the mid or low price range like $10-13. I've gravitated toward Troegs lately for that good mid range beer because they have some good annual releases that don't garner as much hype and therefore it keeps the prices pretty reasonable. Just got their Nimble Giant yesterday, great DIPA more of an old school west coast-ish style.